The Pennsylvania travel and tourism economy expanded for the fourth straight year in 2013, with travel and tourism industry sales rising 2% to $39.2 billion from $38.5 billion in 2012. Traveler spending generated an estimated $68.4 billion in total economic activity and supported 478,888 jobs in Pennsylvania in 2013, according to statistics from the state. What is bringing visitors here? How can we continue to promote tourism in the state?
November 19, 2:45pm – 4:15pm
Location: Hall of Flags
Elizabeth H. Barber
Temple University’s School of Tourism and Hospitality Management (STHM)
Dr. Elizabeth H. Barber is the associate dean of Temple University’s School of Tourism and Hospitality Management (STHM),the region’s leading provider of management talent in tourism, hospitality, sport, and recreation.
She is one of the area’s foremost educators in the development of curricula for tourism, hospitality, sport, and recreation. Since the School’s inception in 1998, she has lead the program to offer the best and most comprehensive industry-specific education in undergraduate, graduate, and doctoral studies. Under her leadership the school has grown from six faculty member and 120 students, to 24 faculty, 15 staff, 1000 students, two internationally recognized research centers, and over one million dollars in externally funded grants and projects. STHM is expanding the curriculum to offer degree programs in Asia, as well as Europe. Dr. Barber is a Certified Hospitality Educator (CHE).
She completed her PhD in Instructional Design and Technology from The University of Iowa in 1987. Her areas of research have included values based education, curriculum development, teaching and learning styles, and customer and personnel satisfaction within an organization. She came to Temple in 1989.
She is an active participant in the tourism, hospitality, sport and recreation communities. She is an executive board member of the Philadelphia Convention and Visitors Bureau and a member of the Marketing and Communications Committee, Board member and Past Chair for Philadelphia Hospitality, Member and Past President of the regional association of I-CHRIE (International Council for Hospitality, Restaurant, and Institutional Educators) HEMAR, and Past President of the International Special Events Foundation (ISEF). For many years Dr. Barber served as chair of the student liaison committee and as a board member for the Philadelphia Chapter of HSMAI.
Vice President of Strategic Initiatives
As vice president of strategic initiatives at VISIT PHILADELPHIA, Colleen Wyse leads the direction and management of key strategic corporate and institutional relationships; oversees all advertising campaigns and joint marketing programs; manages the creative services department; and serves as the company liaison for regional, state and national tourism relationships.
VISIT PHILADELPHIA implements integrated marketing strategies to build image and visitation, using research, advertising, public relations, social media and a strong online presence. Successful campaigns include: the new Phillyosophy™, an evolution of the well-loved With Love, Philadelphia XOXO®; Philly’s More Fun When You Sleep Over®, the most successful post-9/11 hospitality recovery campaign in the U.S.; the groundbreaking Philadelphia – Get Your History Straight And Your Nightlife Gay®; Philly 360°® for younger, tech savvy travelers; and With Art Philadelphia™, the city’s first-ever coordinated and sustained visual arts marketing effort.
Wyse most recently worked at HSN (Home Shopping Network) as director of strategic marketing alliances. Prior to that job, she was employed by Conde Nast Publications, where she gathered nearly two decades of experience in advertising sales and publishing, working at major publications such as Vogue, Glamour and Women’s Wear Daily, among many others. Wyse also boasts experience in the arts and culture sector thanks to opportunities at a theater and cultural center in Illinois and New York respectively.
Wyse graduated from the University of St. Francis and completed master’s level work at Northern Illinois University. She lives in Philadelphia’s Society Hill neighborhood with her husband.
Philadelphia International Airport (PHL)
Mark Gale was appointed Chief Executive Officer (CEO) of Philadelphia International Airport (PHL) in December 2009. As CEO, Mark serves as the City’s chief representative in local, state, national and international affairs, in marketing the Airport and improving air service. In this capacity, he is responsible for directing the planning, development and administration of all the activities of the City’s Division of Aviation, including both Philadelphia International Airport and Northeast Philadelphia Airport and the management of about 800 Airport personnel. Mark served as Acting Director of Aviation from January 2009 to his appointment as CEO in December.
Prior to being named Acting Director of Aviation, Mark was Deputy Director of Aviation for Operations and Facilities since 2000. As Deputy Director, Mark led a group of managers directing the day-to-day critical airport functions, including all airport operations, and maintenance, safety/security, information technology, engineering design and construction. From 1996 to 2000, he served as the Airport’s Operations Manager before being appointed Deputy Director. Mark originally began his career at the Airport in 1985 as an intern. After graduation, he returned to the Airport in early 1989 and has held a variety of positions during his tenure.
Mark holds a Bachelor’s degree in Aeronautical Studies from Embry-Riddle Aeronautical University. He is an accredited member in the American Association of Airport Executives (AAAE) and also serves on AAAE’s Board of Directors. Additionally, Mark currently serves on the Board of Directors for Airports Council International – North America, the Philadelphia Convention and Visitors Bureau, and the U.S. Travel Association.
Director of Research
Philadelphia Convention and Visitors Bureau
Erik Evjen is Director of Research for the Philadelphia Convention and Visitors Bureau (PHLCVB). Tasked with building the PHLCVB’s first ever internal Research department, Evjen is responsible for sales and market analysis with the goal of uncovering trends and insights to enhance Philadelphia’s ability to attract meetings and conventions, and to better tell Philadelphia’s story globally. He serves as the clearinghouse for data reported out by the PHLCVB to stakeholders and various audiences and works closely with all of the organization’s departments and congresses to deliver relevant, concise and validated statistics.
Evjen joined the PHLCVB after serving as Director of Hotel Programs for Visit Philadelphia. His experience included serving as the primary liaison between his organization and the hotel community in the Greater Philadelphia region, as well as managing their hotel packages, AAA/CAA programs and sports initiatives. He oversaw the implementation of a new hotel search engine on www.visitphilly.com, and worked closely with all departments to develop positive hotel messages and promote overnight stays. Evjen also managed the Hospitality Initiatives Committee, which identifies and addresses issues impacting the region’s hotel industry.
Evjen, a native of Oslo, Norway, is a graduate of Boston University in Boston, MA, where he received a Bachelor of Arts degree in Hospitality Administration. Evjen started his career working for Kimpton Hotels & Restaurants while attending Boston University. Upon graduation he returned to Oslo, where he held hospitality-related positions at several companies, including Thon Hotels. He also worked as senior sales associate for 24SevenOffice Technology Group ASA, an international company delivering SaaS (Software as a Service) products to businesses around the world.
Evjen currently serves as a Board Member of the Norwegian-American Chamber of Commerce Philadelphia Chapter; and is a member of the Strategic Advisory Committee for the Economy League of Greater Philadelphia. He served as a member of the Board of Directors for the Pennsylvania Restaurant and Lodging Association and has been part of various planning and marketing committees in Philadelphia.
Evjen’s interests extend far beyond his professional life. An avid soccer fan, his soccer skills earned him a college scholarship in the U.S. He is fluent in several languages, including English and the Scandinavian languages; Norwegian, Swedish and Danish. Evjen currently resides in the Graduate Hospital section of Philadelphia with his wife and daughter.
Video of this event will be available after the conference.